Sally Hansen
UI/UX Design
Consulting & Strategy
Sally Hansen came to us to refresh their website. With tons of products and a DIY beauty heritage, they wanted to move past being just a product catalog and create a space where people could explore colors, find inspiration, and express themselves.
Year
2024 – present
Project
Global online product catalog relaunch
Scope
Design strategy, full redesign, digital branding, design consulting and quality assurance
Industry
Beauty
Technologies
Figma
Recharge
Shopify
Bazaarvoice
Perfect Corp
Google Analytics
Highlights
Color discovery wheel for finding shades by color
Trend and keyword-based search
Modular and scalable design system
Product cards designed to handle a wide range of categories
Product detail pages driven by content and engagement
Virtual try on design optimization
Mobile driven optimized for product and DIY content browsing
User experience that mimmicks other leaders in DIY content like TikTok and Pinterest
Sally Hansen
UI/UX Design
Consulting & Strategy
Sally Hansen came to us to refresh their website. With tons of products and a DIY beauty heritage, they wanted to move past being just a product catalog and create a space where people could explore colors, find inspiration, and express themselves.
Year
2024 – present
Project
Global online product catalog relaunch
Scope
Design strategy, full redesign, digital branding, design consulting and quality assurance
Industry
Beauty
Technologies
Figma
Recharge
Shopify
Bazaarvoice
Perfect Corp
Google Analytics
Highlights
Color discovery wheel for finding shades by color
Trend and keyword-based search
Modular and scalable design system
Product cards designed to handle a wide range of categories
Product detail pages driven by content and engagement
Virtual try on design optimization
Mobile driven optimized for product and DIY content browsing
User experience that mimmicks other leaders in DIY content like TikTok and Pinterest
Sally Hansen
UI/UX Design
Consulting & Strategy
Sally Hansen came to us to refresh their website. With tons of products and a DIY beauty heritage, they wanted to move past being just a product catalog and create a space where people could explore colors, find inspiration, and express themselves.
Year
2024 – present
Project
Global online product catalog relaunch
Scope
Design strategy, full redesign, digital branding, design consulting and quality assurance
Industry
Beauty
Technologies
Figma
Recharge
Shopify
Bazaarvoice
Perfect Corp
Google Analytics
Highlights
Color discovery wheel for finding shades by color
Trend and keyword-based search
Modular and scalable design system
Product cards designed to handle a wide range of categories
Product detail pages driven by content and engagement
Virtual try on design optimization
Mobile driven optimized for product and DIY content browsing
User experience that mimmicks other leaders in DIY content like TikTok and Pinterest
Briefing & Challenges
Client Brief
We want Sally Hansen to feel like more than just a product catalog. It should be the go-to spot for DIY nail inspiration. A place where people can discover colors, check out trends, and find their perfect shade, all while keeping the products super easy to browse and right up front.
Client Brief
We want Sally Hansen to feel like more than just a product catalog. It should be the go-to spot for DIY nail inspiration. A place where people can discover colors, check out trends, and find their perfect shade, all while keeping the products super easy to browse and right up front.
Challenges
Transform a product catalogue into a DIY inspiration platform
Very tight initial redesign schedule
Design system that works across different product categories
Innovate within tight corporate constraints
Challenges
Transform a product catalogue into a DIY inspiration platform
Very tight initial redesign schedule
Design system that works across different product categories
Innovate within tight corporate constraints
Our Approach
Mobile-First, Brand-First
We always design mobile–first, to optimize key access points and interactions, making exploration quick and easy from a small device.
Rethink Discovery
We created a strategy to make exploration interesting and engaging. Color finders, trend filters, and interactive groupings make finding the perfect shade fun and intuitive.
Content with Purpose
Step-by-step guides and tutorials were integrated into the experience, blending inspiration with product discovery as a foundation for DIY content.
The Results
Product Page
Product Listing Page
Project Highlights
More than just a navigation, it’s a discovery hub. Users can explore products, trends, new collections, and news all in one place, turning a simple menu into a key brand touchpoint.
Mega Menu
Fast, intuitive and instantly responsive search functionality to help users find products quickly.
Search
Built for discovery, not just browsing. The landing page lets users explore Sally Hansen’s collections, products, and colors in multiple ways, encouraging play, curiosity, and deeper brand engagement.
Landing Page
Built for discovery, not just browsing. The landing page lets users explore Sally Hansen’s collections, products, and colors in multiple ways, encouraging play, curiosity, and deeper brand engagement.
Landing Page
A playful and accessible way to explore the full range of shades and finishes. Designed to make color selection easy, inspiring, and fun for every user.
Color Discovery
A playful and accessible way to explore the full range of shades and finishes. Designed to make color selection easy, inspiring, and fun for every user.
Color Discovery
A smart discovery hub connecting products, trends, and DIY. Always accessible through a sticky interface, keeping navigation quick and exploration effortless.
Predictive Search
A smart discovery hub connecting products, trends, and DIY. Always accessible through a sticky interface, keeping navigation quick and exploration effortless.
Predictive Search
A smart discovery hub connecting products, trends, and DIY. Always accessible through a sticky interface, keeping navigation quick and exploration effortless.
Predictive Search
A simple, no-account wishlist that lets users save their favorite colors, products, and future DIY inspirations for easy access anytime.
Wishlist
A simple, no-account wishlist that lets users save their favorite colors, products, and future DIY inspirations for easy access anytime.
Wishlist
A simple, no-account wishlist that lets users save their favorite colors, products, and future DIY inspirations for easy access anytime.
Wishlist
Similar Projects
Invest at the right stage
Want to build a website with us?
Schedule a 30-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.
Want to build a website with us?
Schedule a 15-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.