Briefing & Challenges
Old Website Design
Client Brief
We want to refresh our website to make it easier to use and faster to shop. We also want to integrate our skincare routines and subscriptions more naturally into the experience, and make campaign updates simpler to manage.
Challenges
Integrate custom skincare routines and subscription features
Improve performance and accessibility
Simplify campaign updates and launches
Bringing strong and opinionated branding to life digitally
Our Approach
Custom Design
We created a modular, reusable design system tailored to the brand’s aesthetic, built to support education-heavy PDPs, product drops, and campaign flexibility.
Custom Theme Development
We developed a fully custom Shopify theme from the ground up, ensuring clean code, scalable architecture, and seamless integration with subscriptions and routines.
Performance With Personality
Every layout and interaction was optimized for speed and clarity on mobile, where most of the Dr. Idriss' brand’s audience converts.
The Results
Homepage
Product Details Page
