Dr. Idriss
UI/UX Design
Development
Consulting & Strategy
PillowtalkDerm – now Dr.Idriss, partnered with us to redesign their Shopify store. The goal was to elevated the user experience, reflect a bold visual identity, and prepare the brand for rapid growth across new product launches and marketing campaigns.
Year
2023 – 2025
Project
Custom Shopify theme design and development
Scope
Full redesign and custom frontend development of an existing store
Industry
Skincare
Technologies
Figma
Shopify Plus
Click Up
Klaviyo
Yotpo
Recharge
Highlights
Design system built to adapt to an evolving branding
Modular components and layout templates for scalability and flexibility
Dynamic sections to handle both educational content and product discovery and marketing
Product upsells and bundles
Third-party integrations including reviews and subscriptions
Optimized user-experience to increase engagement and conversion rate
Dr. Idriss
UI/UX Design
Development
Consulting & Strategy
PillowtalkDerm – now Dr.Idriss, partnered with us to redesign their Shopify store. The goal was to elevated the user experience, reflect a bold visual identity, and prepare the brand for rapid growth across new product launches and marketing campaigns.
Year
2023 – 2025
Project
Custom Shopify theme design and development
Scope
Full redesign and custom frontend development of an existing store
Industry
Skincare
Technologies
Figma
Shopify Plus
Click Up
Klaviyo
Yotpo
Recharge
Highlights
Design system built to adapt to an evolving branding
Modular components and layout templates for scalability and flexibility
Dynamic sections to handle both educational content and product discovery and marketing
Product upsells and bundles
Third-party integrations including reviews and subscriptions
Optimized user-experience to increase engagement and conversion rate
Dr. Idriss
UI/UX Design
Development
Consulting & Strategy
PillowtalkDerm – now Dr.Idriss, partnered with us to redesign their Shopify store. The goal was to elevated the user experience, reflect a bold visual identity, and prepare the brand for rapid growth across new product launches and marketing campaigns.
Year
2023 – 2025
Project
Custom Shopify theme design and development
Scope
Full redesign and custom frontend development of an existing store
Industry
Skincare
Technologies
Figma
Shopify Plus
Click Up
Klaviyo
Yotpo
Recharge
Highlights
Design system built to adapt to an evolving branding
Modular components and layout templates for scalability and flexibility
Dynamic sections to handle both educational content and product discovery and marketing
Product upsells and bundles
Third-party integrations including reviews and subscriptions
Optimized user-experience to increase engagement and conversion rate
Briefing & Challenges
Old Website Design
Client Brief
We want to refresh our website to make it easier to use and faster to shop. We also want to integrate our skincare routines and subscriptions more naturally into the experience, and make campaign updates simpler to manage.
Client Brief
We want to refresh our website to make it easier to use and faster to shop. We also want to integrate our skincare routines and subscriptions more naturally into the experience, and make campaign updates simpler to manage.
Challenges
Integrate custom skincare routines and subscription features
Improve performance and accessibility
Simplify campaign updates and launches
Bringing strong and opinionated branding to life digitally
Challenges
Integrate custom skincare routines and subscription features
Improve performance and accessibility
Simplify campaign updates and launches
Bringing strong and opinionated branding to life digitally
Our Approach
Custom Design
We created a modular, reusable design system tailored to the brand’s aesthetic, built to support education-heavy PDPs, product drops, and campaign flexibility.
Custom Theme Development
We developed a fully custom Shopify theme from the ground up, ensuring clean code, scalable architecture, and seamless integration with subscriptions and routines.
Performance With Personality
Every layout and interaction was optimized for speed and clarity on mobile, where most of the Dr. Idriss' brand’s audience converts.
The Results
Homepage
Product Details Page
Project Highlights
Fast, intuitive and instantly responsive search functionality to help users find products quickly.
Search Functionality
Fast, intuitive and instantly responsive search functionality to help users find products quickly.
Search Functionality
Fast, intuitive and instantly responsive search functionality to help users find products quickly.
Search
Flexible, content-rich product pages designed to adapt by product type, supporting education, routine steps, pairings, and subscription logic.
Modular Product Pages
Flexible, content-rich product pages designed to adapt by product type, supporting education, routine steps, pairings, and subscription logic.
Modular Product Pages
Flexible, content-rich product pages designed to adapt by product type, supporting education, routine steps, pairings, and subscription logic.
Modular Product Pages
Custom UX that supports skincare routines. Users can see and follow product steps in the correct order.
Step-by-Step Routine Builder
Custom UX that supports skincare routines. Users can see and follow product steps in the correct order.
Step-by-Step Routine Builder
Similar Projects
Invest at the right stage
Want to build a website with us?
Schedule a 30-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.
Want to build a website with us?
Schedule a 15-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.