Catching Theo
UI/UX Design
Development
Consulting & Strategy
Theo Carow, a German influencer with over 3 million followers on TikTok, launched a clothing label. After working closely with his team on refining the branding, they approached us to design and develop the online store too.
Year
2021
Project
Custom Shopify theme design and development
Scope
End-to-end concept, design and build for a drop collection launch, art direction for product imagery
Industry
Fashion
Technologies
Figma
Shopify
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Optimized to handle high traffic at launch
Digital branding and art direction for social media assets
Animated social media content
Custom sticker design
360° product imagery scroll
Awards
Catching Theo
UI/UX Design
Development
Consulting & Strategy
Theo Carow, a German influencer with over 3 million followers on TikTok, launched a clothing label. After working closely with his team on refining the branding, they approached us to design and develop the online store too.
Year
2021
Project
Custom Shopify theme design and development
Scope
End-to-end concept, design and build for a drop collection launch, art direction for product imagery
Industry
Fashion
Technologies
Figma
Shopify
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Optimized to handle high traffic at launch
Digital branding and art direction for social media assets
Animated social media content
Custom sticker design
360° product imagery scroll
Awards
Catching Theo
UI/UX Design
Development
Consulting & Strategy
Theo Carow, a German influencer with over 3 million followers on TikTok, launched a clothing label. After working closely with his team on refining the branding, they approached us to design and develop the online store too.
Year
2021
Project
Custom Shopify theme design and development
Scope
End-to-end concept, design and build for a drop collection launch, art direction for product imagery
Industry
Fashion
Technologies
Figma
Shopify
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Optimized to handle high traffic at launch
Digital branding and art direction for social media assets
Animated social media content
Custom sticker design
360° product imagery scroll
Awards
Briefing & Challenges
Client Brief
We are launching a merch collection and need a shop that is youthful and fun to match Theo's content. He wants a vintage, yet gen-z style that is bold enough to match the collection itself. With high traffic expected at launch, performance is key.
Challenges
Maintain strong brand tone without compromising UX
Fast mobile performance with heavy visuals.
Art-direction of 360° product imagery to support interactive rotation experience
Client Brief
We are launching a merch collection and need a shop that is youthful and fun to match Theo's content. He wants a vintage, yet gen-z style that is bold enough to match the collection itself. With high traffic expected at launch, performance is key.
Challenges
Maintain strong brand tone without compromising UX
Fast mobile performance with heavy visuals.
Art-direction of 360° product imagery to support interactive rotation experience
Our Approach
Digital Branding
We translated Catching Theo’s logo into a full digital identity, incorporating playful details like stickers, subtle animations, and brand moments that reflect Theo’s personality throughout the site experience.
Custom Theme Development
We designed and developed a fully custom Shopify theme from scratch without any template. Every layout and interaction was purpose-built to match the brand’s design and flow.
Performance Meets Personality
Performance Meets Personality
The final site combines high-impact visuals with clean, mobile-first UX. It’s optimized for speed, easy for the team to manage, and structured to support product launches and future campaigns.
The Results
Product Page
Mobile Views
Homepage
Project Highlights
Stickers
By featuring stickers of Theo throughout the site we were able to capture his online personality on the website, and the brand was able to use these stickers in stories on Instagram.
Stickers
By featuring stickers of Theo throughout the site we were able to capture his online personality on the website, and the brand was able to use these stickers in stories on Instagram.
Stickers
By featuring stickers of Theo throughout the site we were able to capture his online personality on the website, and the brand was able to use these stickers in stories on Instagram.
Product Image Rotation
The concept to create an interactive 360 view of the clothes was unconventional for e-comm, allowing users to view the clothing at all angles while browsing.
Product Image Rotation
The concept to create an interactive 360 view of the clothes was unconventional for e-comm, allowing users to view the clothing at all angles while browsing.
Product Image Rotation
The concept to create an interactive 360 view of the clothes was unconventional for e-comm, allowing users to view the clothing at all angles while browsing.
Similar Projects
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Want to build a website with us?
Schedule a 30-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
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Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.
Want to build a website with us?
Schedule a 15-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.