Kylie Swim
UI/UX Design
Development
Consulting & Strategy
Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.
Year
2021
Project
Custom Shopify theme design and development
Scope
Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance
Industry
Fashion
Technologies
Figma
Recharge
Shopify
Okendo
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Mobile-first design optimized for high-volume traffic
Countdown ticker to launch
Custom icon set and sticker assets
Digital branding based on the logo provided
Interactive elements and micro animations
Awards
Kylie Swim
UI/UX Design
Development
Consulting & Strategy
Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.
Year
2021
Project
Custom Shopify theme design and development
Scope
Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance
Industry
Fashion
Technologies
Figma
Recharge
Shopify
Okendo
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Mobile-first design optimized for high-volume traffic
Countdown ticker to launch
Custom icon set and sticker assets
Digital branding based on the logo provided
Interactive elements and micro animations
Awards
Kylie Swim
UI/UX Design
Development
Consulting & Strategy
Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.
Year
2021
Project
Custom Shopify theme design and development
Scope
Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance
Industry
Fashion
Technologies
Figma
Recharge
Shopify
Okendo
Click Up
Mailchimp
Highlights
Fully custom Shopify theme
Mobile-first design optimized for high-volume traffic
Countdown ticker to launch
Custom icon set and sticker assets
Digital branding based on the logo provided
Interactive elements and micro animations
Awards
Briefing & Challenges
Client Brief
We want something crazy and playful. We’ve got a logo but the rest is up to you. It has to be fun, but it also has to work. Our launch date is critical, so nothing can go wrong. Most of our sales are expected to happen in the first few hours.
Client Brief
We want something crazy and playful. We’ve got a logo but the rest is up to you. It has to be fun, but it also has to work. Our launch date is critical, so nothing can go wrong. Most of our sales are expected to happen in the first few hours.
Challenges
Create a high-impact, mobile-optimized store for launch
Reflect Kylie Swim’s unique brand identity
Build a Shopify storefront that could handle high traffic at launch
Challenges
Create a high-impact, mobile-optimized store for launch
Reflect Kylie Swim’s unique brand identity
Build a Shopify storefront that could handle high traffic at launch
Our Approach
Digital Branding
With only a logo to start, we created a bold digital identity, including typography, color, iconography, and a layout system tailored for high-impact collection drop, that could be used across all digital mediums including social.
Custom Theme Development
We developed a custom Shopify theme engineered specifically for launch-day traffic. Built from the ground up, the theme was lightweight, stripped of bloat, and tested under extreme conditions to ensure stability and speed.
High Traffic Performance
Optimized for speed and mobile shopping experience, the site was built to handle intense launch traffic. The collection sold out within minutes without a single issue.
The Results
Homepage
Product Details Page
The smoothest launch we've ever had!!
Brand Chief Manager on Kylie Swim
The smoothest launch we've ever had!!
Brand Chief Manager on Kylie Swim
Project Highlights
A bold, unconventional design that broke e‑com norms: daring, risky, and still fully shoppable.
Art Direction
A bold, unconventional design that broke e‑com norms: daring, risky, and still fully shoppable.
Art Direction
Branded Illustrations
Custom artwork and collage-style cutouts gave the brand a playful, editorial tone that stood out on launch.
Branded Illustrations
Custom artwork and collage-style cutouts gave the brand a playful, editorial tone that stood out on launch.
Custom-built drag-and-drop sticker playground. Just for the funsies.
Interactive Sticker Canvas
Custom-built drag-and-drop sticker playground. Just for the funsies.
Interactive Sticker Canvas
Custom-built drag-and-drop sticker playground. Just for the funsies.
Interactive Sticker Canvas
Similar Projects
Invest at the right stage
Want to build a website with us?
Schedule a 30-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.
Want to build a website with us?
Schedule a 15-minute call to see if we are a good match.
We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.