Kylie Swim

UI/UX Design

Development

Consulting & Strategy

Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.

Schedule a discovery call

Discover our services

Year

2021

Project

Custom Shopify theme design and development

Scope

Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance

Industry

Fashion

Technologies

Figma

Recharge

Shopify

Okendo

Click Up

Mailchimp

Highlights

Fully custom Shopify theme

Mobile-first design optimized for high-volume traffic

Countdown ticker to launch

Custom icon set and sticker assets

Digital branding based on the logo provided

Interactive elements and micro animations

Awards

Kylie Swim

UI/UX Design

Development

Consulting & Strategy

Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.

Schedule a discovery call

Discover our services

Year

2021

Project

Custom Shopify theme design and development

Scope

Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance

Industry

Fashion

Technologies

Figma

Recharge

Shopify

Okendo

Click Up

Mailchimp

Highlights

Fully custom Shopify theme

Mobile-first design optimized for high-volume traffic

Countdown ticker to launch

Custom icon set and sticker assets

Digital branding based on the logo provided

Interactive elements and micro animations

Awards

Kylie Swim

UI/UX Design

Development

Consulting & Strategy

Kylie Jenner's team contacted us to design and develop a website for her new swimwear line Kylie Swim. With only a logo we created a bold visual identity and delivered an interactive, and fun e-commerce experience that could handle a high traffic launch.

Schedule a discovery call

Discover our services

Year

2021

Project

Custom Shopify theme design and development

Scope

Design and development of a custom Shopify theme, digital branding, sticker design, optimized for performance

Industry

Fashion

Technologies

Figma

Recharge

Shopify

Okendo

Click Up

Mailchimp

Highlights

Fully custom Shopify theme

Mobile-first design optimized for high-volume traffic

Countdown ticker to launch

Custom icon set and sticker assets

Digital branding based on the logo provided

Interactive elements and micro animations

Awards

Briefing & Challenges

Client Brief

We want something crazy and playful. We’ve got a logo but the rest is up to you. It has to be fun, but it also has to work. Our launch date is critical, so nothing can go wrong. Most of our sales are expected to happen in the first few hours.

Client Brief

Challenges

Create a high-impact, mobile-optimized store for launch

Reflect Kylie Swim’s unique brand identity

Build a Shopify storefront that could handle high traffic at launch

Challenges

Create a high-impact, mobile-optimized store for launch

Reflect Kylie Swim’s unique brand identity

Build a Shopify storefront that could handle high traffic at launch

Our Approach

Digital Branding

With only a logo to start, we created a bold digital identity, including typography, color, iconography, and a layout system tailored for high-impact collection drop, that could be used across all digital mediums including social.

Custom Theme Development

We developed a custom Shopify theme engineered specifically for launch-day traffic. Built from the ground up, the theme was lightweight, stripped of bloat, and tested under extreme conditions to ensure stability and speed.

High Traffic Performance

Optimized for speed and mobile shopping experience, the site was built to handle intense launch traffic. The collection sold out within minutes without a single issue.

The Results

Homepage

Product Details Page

The smoothest launch we've ever had!!

Brand Chief Manager on Kylie Swim

The smoothest launch we've ever had!!

Brand Chief Manager on Kylie Swim

Project Highlights

A bold, unconventional design that broke e‑com norms: daring, risky, and still fully shoppable.

Art Direction

Branded Illustrations

Custom artwork and collage-style cutouts gave the brand a playful, editorial tone that stood out on launch.

Branded Illustrations

Custom artwork and collage-style cutouts gave the brand a playful, editorial tone that stood out on launch.

Custom-built drag-and-drop sticker playground. Just for the funsies.

Interactive Sticker Canvas

Custom-built drag-and-drop sticker playground. Just for the funsies.

Interactive Sticker Canvas

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Invest at the right stage

Growing

Scale your product or take the next step with a custom online store that is built to grow with you.

~ 3 months

Scale with Us

Growing

Scale your product or take the next step with a custom website that is built to grow with you.

~ 3 months

Scale with Us

Enterprise

We design scalable e-commerce platforms with modular systems and tailored solutions for global markets.

~ 6 months

Explore our Solutions

Enterprise

We design scalable e-commerce platforms with modular systems and tailored solutions for global markets.

~ 6 months

Explore our Solutions

Want to build a website with us?

Schedule a 30-minute call to see if we are a good match.

We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.

Mo – Fr: 9AM–5PM

GMT+1

03:13PM

Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria

Email Us

Join the team

We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio

About us

Our work

Solutions

Imprint

Want to build a website with us?

Schedule a 15-minute call to see if we are a good match.

We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.

Mo – Fr: 9AM–5PM

GMT+1

03:13PM

Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria

Email Us

Join the team

We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio

Book call now

About us

Our work

Solutions

Imprint