UI/UX Design
Development
Consulting & Strategy
DMB, an award-winning agency approached us to collaborate on an internal project. The brand shop is a sleek, editorial quality storefront that matches their creative standards. The brand shop combines portfolio with e-commerce and lets users shop the products designed by DMB.
Year
2023 – present
Project
Headless portfolio with a Shopify integration
Scope
Design and development of a custom portfolio for DMB's branding and packaging design with functioning shopping capability
Industry
Advertising
Technologies
Figma
Shopify

Next.js

Vercel

Sanity

Highlights
Custom headless build with Shopify integration
Custom CMS built using Sanity driven by flexibility and scalability
Portfolio and editorial content with cross-selling of real products
Custom fully editable page templates
Advanced animations
Performance optimized to handle high volume content
Awards

UI/UX Design
Development
Consulting & Strategy
DMB, an award-winning agency approached us to collaborate on an internal project. The brand shop is a sleek, editorial quality storefront that matches their creative standards. The brand shop combines portfolio with e-commerce and lets users shop the products designed by DMB.
Year
2023 – present
Project
Headless portfolio with a Shopify integration
Scope
Design and development of a custom portfolio for DMB's branding and packaging design with functioning shopping capability
Industry
Advertising
Technologies
Figma
Shopify

Next.js

Vercel

Sanity

Highlights
Custom headless build with Shopify integration
Custom CMS built using Sanity driven by flexibility and scalability
Portfolio and editorial content with cross-selling of real products
Custom fully editable page templates
Advanced animations
Performance optimized to handle high volume content
Awards

Briefing & Challenges

Client Brief
We want to create a portfolio for our branding work. We want the website to have lots of animation, maybe even win awards, oh and it should also have a shop! While the shop is more of a gimmick we do want it to actually work like any other e-commerce.
Challenges
Create an e‑commerce experience that prioritizes brand expression over conversion
Build a fully custom front-end connected to a lightweight CMS for internal updates

Client Brief
We want to create a portfolio for our branding work. We want the website to have lots of animation, maybe even win awards, oh and it should also have a shop! While the shop is more of a gimmick we do want it to actually work like any other e-commerce.
Challenges
Create an e‑commerce experience that prioritizes brand expression over conversion
Build a fully custom front-end connected to a lightweight CMS for internal updates
Our Approach
Custom Design
Created a digital identity that was playful yet structured, translating DMB’s creative vision into a modular, scalable design system with experimental modules and animations.
Custom Development
Developed a fully custom theme connected to a headless Shopify setup, allowing flexibility between commerce and portfolio content.
Performance With Personality
Micro-animations and transitions that matched the bold creative direction, while still optimized for speed and responsiveness across devices.
The Results
Homepage
Project Page



You guys are awesome at creating digital happiness.
You guys are awesome at creating digital happiness.
DMB. team member on Same Same Studio
Project Highlights
Quick, responsive, and fully customizable. Each category is color-coded, and results update instantly for a smooth experience.
Filtering
Quick, responsive, and fully customizable. Each category is color-coded, and results update instantly for a smooth experience.
Filtering
A functional detail with a playful twist. The custom animation makes something standard feel fresh and memorable.
Language Switcher
A functional detail with a playful twist. The custom animation makes something standard feel fresh and memorable.
Language Switcher
An animation-heavy website designed to create a strong creative impact while still maintaining high performance.
Advanced Animations
An animation-heavy website designed to create a strong creative impact while still maintaining high performance.
Advanced Animations
Filtering
Quick, responsive, and fully customizable. Each category is color-coded, and results update instantly for a smooth experience.
Language Switcher
A functional detail with a playful twist. The custom animation makes something standard feel fresh and memorable.
Advanced Animations
An animation-heavy website designed to create a strong creative impact while still maintaining high performance.
Similar Projects
Invest at the right stage
Want to build a website with us?
Schedule a 30-minute call to see if we are a good match.


We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.
Want to build a website with us?
Schedule a 15-minute call to see if we are a good match.


We are the Rebeccas – founders of Same Same Studio, and together with our in-house team and close collaborators, we will work with you from start to finish.
Mo – Fr: 9AM–5PM
GMT+1
07:14PM
Same Same GmbH
Eggerthgasse 8/1b
1060 Vienna
Austria
We only participate in paid pitches.
Join the team
Freelance Frontend Developer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
Freelance UI/UX Designer
Web design
Design systems & iconography
App Design
Landing pages
Digital Product design
User testing
UX analysis + reports
We are not currently hiring, but we are always happy to expand our network of creative collaborators, send us your portfolio to: jobs@samesame.studio
Creative Consulting
Are you a creative looking to start, or grow a creative business? We offer workshops, consulting, and mentorships.
Community
We do not have active social channels right now, but you can check out our recent work here or chat with us on Discord.


