E-commerce built for performance + scale
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DESIGN

We design content-driven e-commerce websites for brands who want to make an impact. We blend beautiful design interfaces with functional user experience.

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DESIGN

We design content-driven e-commerce websites for brands who want to make an impact. We blend beautiful design interfaces with functional user experience.

/

DESIGN

We design content-driven e-commerce websites for brands who want to make an impact. We blend beautiful design interfaces with functional user experience.

Approach

Kylie Jenner holding a Kylie Cosmetics concealer

Balancing beauty and conversion

We create easy to use designs that are optimised for conversion without compromising brand integrity. We find the perfect balance between revenue generation and brand expression.

A 3D abstract silver shape on a black background

The symbiosis of tech and design

Our design team is fluent in the tech they are designing for, which means no unexpected surprises during the development process. We know what is possible and create within the boundaries of the platforms brands build on.

Approach

Kylie Jenner holding a Kylie Cosmetics concealer

Balancing beauty and conversion

We create easy to use designs that are optimised for conversion without compromising brand integrity. We find the perfect balance between revenue generation and brand expression.

A 3D abstract silver shape on a black background

The symbiosis of tech and design

Our design team is fluent in the tech they are designing for, which means no unexpected surprises during the development process. We know what is possible and create within the boundaries of the platforms brands build on.

Approach

Kylie Jenner holding a Kylie Cosmetics concealer

Balancing beauty and conversion

We create easy to use designs that are optimised for conversion without compromising brand integrity. We find the perfect balance between revenue generation and brand expression.

A 3D abstract silver shape on a black background

The symbiosis of tech and design

Our design team is fluent in the tech they are designing for, which means no unexpected surprises during the development process. We know what is possible and create within the boundaries of the platforms brands build on.

Process

1 – REQUIREMENTS

It is important for us to understand what we are designing. We define clear brand, business, design and functional requirements. For third-party integrations our design team consults with external vendors to understand potential limitations.

2 – STRATEGY

We don't work with templates, themes or AI designs. We work closely with brands to understand the unique story they want to tell. Our design decisions are rooted in UX best practices, and are defined by strong branding.

3 – CORE DESIGN

No matter whether a brand has 20 products or 500+, we create design systems that are designed to work at any scale. We produce functional designs, packaged in stunning branding. We design information architechture with logical hierarchy and clear UX signals.

4 – QUALITY ASSURANCE

Our team strives for excellence. We handoff only our best work and expect the same from all partners involved. Our design team conducts quality assurance during all phases including development to provide the best quality possible.

Process

1 – REQUIREMENTS

It is important for us to understand what we are designing. We define clear brand, business, design and functional requirements. For third-party integrations our design team consults with external vendors to understand potential limitations.

2 – STRATEGY

We don't work with templates, themes or AI designs. We work closely with brands to understand the unique story they want to tell. Our design decisions are rooted in UX best practices, and are defined by strong branding.

3 – CORE DESIGN

No matter whether a brand has 20 products or 500+, we create design systems that are designed to work at any scale. We produce functional designs, packaged in stunning branding. We design information architechture with logical hierarchy and clear UX signals.

4 – QUALITY ASSURANCE

Our team strives for excellence. We handoff only our best work and expect the same from all partners involved. Our design team conducts quality assurance during all phases including development to provide the best quality possible.

Process

1 – REQUIREMENTS

It is important for us to understand what we are designing. We define clear brand, business, design and functional requirements. For third-party integrations our design team consults with external vendors to understand potential limitations.

2 – STRATEGY

We don't work with templates, themes or AI designs. We work closely with brands to understand the unique story they want to tell. Our design decisions are rooted in UX best practices, and are defined by strong branding.

3 – CORE DESIGN

No matter whether a brand has 20 products or 500+, we create design systems that are designed to work at any scale. We produce functional designs, packaged in stunning branding. We design information architechture with logical hierarchy and clear UX signals.

4 – QUALITY ASSURANCE

Our team strives for excellence. We handoff only our best work and expect the same from all partners involved. Our design team conducts quality assurance during all phases including development to provide the best quality possible.

Design capabilities

We want clients to invest in a product that can grow with their brand instead of having to keep redesigning whenever the brand scales. A sustainable product that will perform long-term needs a design system that can handle growth. We develop designs that are built with systems and look impeccable.

E-commerce design

Designing for e-commerce is unique in that UI/UX decisions are driven by maximizing conversion and revenue. This doesn't mean every online store has to look the same. We find the perfect balance between brand impact and performance.

D2C & Non-D2C

We design for both D2C e-commerce and retail brands that need an online catalogue. While similar in UI the functional requirements are different.

Third-party app design

Our team has extensive knowledge and experience designing for apps such as Yotpo, Replika, Perfectcorp VTO, Findation, Fireworks, Subscriptions, Okendo and more. We offer completely custom designs or design guidelines and consulting.

Tech fluency

We understand the capabilities of Shopify and Shopify+, and we never deliver something that cannot be implemented by the development team. Our in-house development team consults on every design project.

Design systems

A good design system can handle any number of pages, components, templates, products, categories and app integrations. We work with design systems so that the design can grow with your brand.

WCAG 2.0 compliance

Brands are required to comply with WCAG AA standards, this includes things like color contrast, focus states and touch area sizes. We are commited to applying our knowledge to every design. We recommend hiring an external partner for an audit so that we can implement any changes necessary.

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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

WW
oo
rr
kk
  
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tt
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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

Contact us

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At Same Same we find the perfect balance between maximizing conversion and telling your brand story. We make e-commerce generate revenue and look beautiful, because there is no reason why your site can't do both.

© 2026 Same Same GmbH

© 2026 Same Same GmbH

© 2026 Same Same GmbH