Sally Hansen
Together with the team at Sally Hansen we transformed their existing store from an online catalogue into an inspiration hub featuring product, content and diy tutorials.
Sally Hansen
Together with the team at Sally Hansen we transformed their existing store from an online catalogue into an inspiration hub featuring product, content and diy tutorials.
Sally Hansen
Together with the team at Sally Hansen we transformed their existing store from an online catalogue into an inspiration hub featuring product, content and diy tutorials.
The challenge
In order for Sally Hansen to become the go-to destination for color discovery, diy tutorials and the latest nails trends, we created a catalogue that is easy to browse and encourages engagement beyond shopping.
The challenge
In order for Sally Hansen to become the go-to destination for color discovery, diy tutorials and the latest nails trends, we created a catalogue that is easy to browse and encourages engagement beyond shopping.
The challenge
In order for Sally Hansen to become the go-to destination for color discovery, diy tutorials and the latest nails trends, we created a catalogue that is easy to browse and encourages engagement beyond shopping.
Product meets DIY
A balance between product discovery and user engagement. Taking inspiration from social media platforms to meet younger users where they feel comfortable.
Product meets DIY
A balance between product discovery and user engagement. Taking inspiration from social media platforms to meet younger users where they feel comfortable.
Product meets DIY
A balance between product discovery and user engagement. Taking inspiration from social media platforms to meet younger users where they feel comfortable.
Color discovery
Rethinking the standard e-commerce color discovery we created a more engaging experience that makes browsing fun and unique.
Color discovery
Rethinking the standard e-commerce color discovery we created a more engaging experience that makes browsing fun and unique.
Color discovery
Rethinking the standard e-commerce color discovery we created a more engaging experience that makes browsing fun and unique.
Inspiration hub
Sally Hansen is more than just a product catalog, it is a place to be inspired, learn and create. Users can curate their own content directly on the site.
Inspiration hub
Sally Hansen is more than just a product catalog, it is a place to be inspired, learn and create. Users can curate their own content directly on the site.
Inspiration hub
Sally Hansen is more than just a product catalog, it is a place to be inspired, learn and create. Users can curate their own content directly on the site.
Save for later
User can choose the save both products and tutorials for later in their wishlist, as well as pin them to their pinterest.
Trending search
Trending topics are incorporated throughout the experience, including the search which was heavily inspired by social media search funtionality.
User generated content
Tutorials are inspired by user generated content that younger audiences are familiar with from platforms like TikTok and Instagram.
Save for later
User can choose the save both products and tutorials for later in their wishlist, as well as pin them to their pinterest.
Trending search
Trending topics are incorporated throughout the experience, including the search which was heavily inspired by social media search funtionality.
User generated content
Tutorials are inspired by user generated content that younger audiences are familiar with from platforms like TikTok and Instagram.
Save for later
User can choose the save both products and tutorials for later in their wishlist, as well as pin them to their pinterest.
Trending search
Trending topics are incorporated throughout the experience, including the search which was heavily inspired by social media search funtionality.
User generated content
Tutorials are inspired by user generated content that younger audiences are familiar with from platforms like TikTok and Instagram.
Branding support
Beyond the redesign we offered our design support for third-party integrations such as the virtual try on as well as expanding on the exisitng branding.
Branding support
Beyond the redesign we offered our design support for third-party integrations such as the virtual try on as well as expanding on the exisitng branding.
Branding support
Beyond the redesign we offered our design support for third-party integrations such as the virtual try on as well as expanding on the exisitng branding.
VTO design guidelines
Small updates to layout, color and typography elevated the virutal try on experience to match the new website design.
Color palette & typography
Introducing an new accent font and color. An adjustment to the famous Sally Hansen orange was necessary for sufficient color contrast to meet AA accessibility requirements.
VTO design guidelines
Small updates to layout, color and typography elevated the virutal try on experience to match the new website design.
Color palette & typography
Introducing an new accent font and color. An adjustment to the famous Sally Hansen orange was necessary for sufficient color contrast to meet AA accessibility requirements.
VTO design guidelines
Small updates to layout, color and typography elevated the virutal try on experience to match the new website design.
Color palette & typography
Introducing an new accent font and color. An adjustment to the famous Sally Hansen orange was necessary for sufficient color contrast to meet AA accessibility requirements.
Impact
A beautiful product catalog that increases engagement and browsing for a heritage brand rooted in DIY. Making product and color discovery easy and intuitive.
Highlights
→ Redefining color discovery
→ User generated DIY content
→ Social media inspired UI/UX
→ Save for later functionality
→ Scalability
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.