Kylie Cosmetics
We partnered with Kylie Cosmetics to redesign their global Shopify storefront. We created a fully modular design system to accommodate frequent product launches, campaigns and branded content.
Kylie Cosmetics
We partnered with Kylie Cosmetics to redesign their global Shopify storefront. We created a fully modular design system to accommodate frequent product launches, campaigns and branded content.
Kylie Cosmetics
We partnered with Kylie Cosmetics to redesign their global Shopify storefront. We created a fully modular design system to accommodate frequent product launches, campaigns and branded content.
"We love working with Same Same, it's so great to have a team that understands the tech they are designing for.
They have created something really dynamic that we will be able to use for many years."
"We love working with Same Same, it's so great to have a team that understands the tech they are designing for. They have created something really dynamic that we will be able to use for many years."
"We love working with Same Same, it's so great to have a team that understands the tech they are designing for. They have created something really dynamic that we will be able to use for many years."
The challenge
Kylie Cosmetics is a multibrand store spanning makeup, skincare, and fragrance. The design needed an update to accommodate a growing catalogue of products and brands.
The challenge
Kylie Cosmetics is a multibrand store spanning makeup, skincare, and fragrance. The design needed an update to accommodate a growing catalogue of products and brands.
The challenge
Kylie Cosmetics is a multibrand store spanning makeup, skincare, and fragrance. The design needed an update to accommodate a growing catalogue of products and brands.
Design system
We created a flexible design system that can handle frequent product drops and campaign rollouts.
Design system
We created a flexible design system that can handle frequent product drops and campaign rollouts.
Design system
We created a flexible design system that can handle frequent product drops and campaign rollouts.
Homepage takeover
For major product launches we support the Kylie Cosmetics team with homepage takeover concepts and designs. The design system we created means a simple adjustment of colors, can give each product launch it's own unique moment.
Homepage takeover
For major product launches we support the Kylie Cosmetics team with homepage takeover concepts and designs. The design system we created means a simple adjustment of colors, can give each product launch it's own unique moment.
Homepage takeover
For major product launches we support the Kylie Cosmetics team with homepage takeover concepts and designs. The design system we created means a simple adjustment of colors, can give each product launch it's own unique moment.
Scalability
The Kylie Cosmetics catalogue includes over 50 categories and 400+ SKUS. We created an experience that supports any number of categories and product types, packaged in a beautiful UI/UX made for easy browsing and shopping.
Scalability
The Kylie Cosmetics catalogue includes over 50 categories and 400+ SKUS. We created an experience that supports any number of categories and product types, packaged in a beautiful UI/UX made for easy browsing and shopping.
Scalability
The Kylie Cosmetics catalogue includes over 50 categories and 400+ SKUS. We created an experience that supports any number of categories and product types, packaged in a beautiful UI/UX made for easy browsing and shopping.
Dynamic PDP templates
We designed for all product types across the main categories – make-up, skin, fragrance, each of which has it's own set of requirements and unique dynamic content.
Virtual try on design
Working closely with the team from PerfectCorp, we developed a custom design for the virtual try on experience which lets users try on shades directly from their device.
Browsing made easy
Users no longer have to navigate to the PDP to browse color or size options, making the shopping experience faster and more intuitive.
Dynamic PDP templates
We designed for all product types across the main categories – make-up, skin, fragrance, each of which has it's own set of requirements and unique dynamic content.
Virtual try on design
Working closely with the team from PerfectCorp, we developed a custom design for the virtual try on experience which lets users try on shades directly from their device.
Browsing made easy
Users no longer have to navigate to the PDP to browse color or size options, making the shopping experience faster and more intuitive.
Dynamic PDP templates
We designed for all product types across the main categories – make-up, skin, fragrance, each of which has it's own set of requirements and unique dynamic content.
Virtual try on design
Working closely with the team from PerfectCorp, we developed a custom design for the virtual try on experience which lets users try on shades directly from their device.
Browsing made easy
Users no longer have to navigate to the PDP to browse color or size options, making the shopping experience faster and more intuitive.
Branded content
Our design team loves to find new ways of incorporating the brand's campaign design into the website. When King Kylie launched we added a custom Norman cursor as well as the King Kylie neon Logo and colors to the homepage takeover.
Branded content
Our design team loves to find new ways of incorporating the brand's campaign design into the website. When King Kylie launched we added a custom Norman cursor as well as the King Kylie neon Logo and colors to the homepage takeover.
Branded content
Our design team loves to find new ways of incorporating the brand's campaign design into the website. When King Kylie launched we added a custom Norman cursor as well as the King Kylie neon Logo and colors to the homepage takeover.
Everyone LOVED the site experience, truly spectacular, one of your most complemented designs yet. We want Norman to live forever!! Thank you for everything, especially the UAT support.
Coty Inc. on King Kylie launch
Everyone LOVED the site experience, truly spectacular, one of your most complemented designs yet. We want Norman to live forever!! Thank you for everything, especially the UAT support.
Coty Inc. on King Kylie launch
Everyone LOVED the site experience, truly spectacular, one of your most complemented designs yet. We want Norman to live forever!! Thank you for everything, especially the UAT support.
Coty Inc. on King Kylie launch
Branding support
In addition to the website redesign we provided creative support on branding elements which included creating custom icons, and consulting on color and typography.
Branding support
In addition to the website redesign we provided creative support on branding elements which included creating custom icons, and consulting on color and typography.
Branding support
In addition to the website redesign we provided creative support on branding elements which included creating custom icons, and consulting on color and typography.
Iconography
An entirely custom icon set, so that every element is part of the same brand aesthetic.
Color palette & typography
Introducing a new font – TT chocolates to the existing branding, and a color palette that is WCAG 2.0 compliant while still being on brand.
Iconography
An entirely custom icon set, so that every element is part of the same brand aesthetic.
Color palette & typography
Introducing a new font – TT chocolates to the existing branding, and a color palette that is WCAG 2.0 compliant while still being on brand.
Iconography
An entirely custom icon set, so that every element is part of the same brand aesthetic.
Color palette & typography
Introducing a new font – TT chocolates to the existing branding, and a color palette that is WCAG 2.0 compliant while still being on brand.
Optimizations
We continue to work closely with Coty Inc. to maintain, optimize and expand on the existing design. We work across multiple in-house and external teams to make sure each launch runs smoothly and guarantee that the designs are implemented to the highest quality.
Optimizations
We continue to work closely with Coty Inc. to maintain, optimize and expand on the existing design. We work across multiple in-house and external teams to make sure each launch runs smoothly and guarantee that the designs are implemented to the highest quality.
Optimizations
We continue to work closely with Coty Inc. to maintain, optimize and expand on the existing design. We work across multiple in-house and external teams to make sure each launch runs smoothly and guarantee that the designs are implemented to the highest quality.
Impact
A scalable, conversion-driven design system that is able to support a growing catalogue and multiple locales. It is easy to use, performs well and looks beautiful.
Highlights
→ Virtual try on using PerfectCorp technology
→ Optimized for WCAG 2.0
→ Conversion driven UI/UX
→ Branded content
→ Iconography
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.
We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.