E-commerce built for performance + scale
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Dr. Idriss

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Dr. Idriss

We worked with the team at Dr. Idriss to design and develop a custom Shopify storefront that can handle both a growing catalog of products and brand content.

Dr. Idriss

/

Dr. Idriss

We worked with the team at Dr. Idriss to design and develop a custom Shopify storefront that can handle both a growing catalog of products and brand content.

Dr. Idriss

/

Dr. Idriss

We worked with the team at Dr. Idriss to design and develop a custom Shopify storefront that can handle both a growing catalog of products and brand content.

Portrait of Dr. Shereene Idriss
Portrait of Dr. Shereene Idriss

The challenge

Packaging content in a way that is engaging for users and cross-selling products to make discovery of the full routine easy and intuitive were the focus of our design strategy.

The challenge

Packaging content in a way that is engaging for users and cross-selling products to make discovery of the full routine easy and intuitive were the focus of our design strategy.

The challenge

Packaging content in a way that is engaging for users and cross-selling products to make discovery of the full routine easy and intuitive were the focus of our design strategy.

Before
After
Dr. Idriss Shopify Web Design & Development | Same Same
Before
After
Dr. Idriss Shopify Web Design & Development | Same Same

Modular design

The design system does a beautiful job of combining the classic e-commerce experience with engaging content.

Search design for Dr. Idriss by Same Same
Two hands showing Dr. Idriss flash mask product
Product page design for Dr. Idriss skincare by Same Same
A model holding a Dr. Idriss skincare product

Modular design

The design system does a beautiful job of combining the classic e-commerce experience with engaging content.

Search design for Dr. Idriss by Same Same
Two hands showing Dr. Idriss flash mask product
Product page design for Dr. Idriss skincare by Same Same
A model holding a Dr. Idriss skincare product

Modular design

The design system does a beautiful job of combining the classic e-commerce experience with engaging content.

Search design for Dr. Idriss by Same Same
Two hands showing Dr. Idriss flash mask product
Product page design for Dr. Idriss skincare by Same Same
A model holding a Dr. Idriss skincare product

Attention to detail

Every detail from type hierarchy, to hover states, and microanimations was carefully designed and implemented to create a pixel perfect e-commerce experience.

Attention to detail

Every detail from type hierarchy, to hover states, and microanimations was carefully designed and implemented to create a pixel perfect e-commerce experience.

Attention to detail

Every detail from type hierarchy, to hover states, and microanimations was carefully designed and implemented to create a pixel perfect e-commerce experience.

Balancing content with conversion

Finding a balance between engaing users with valuable content and making it easy to shop was essential to creating a performing storefront that looks beautiful. Every layout and interaction was optimized for speed and precision on mobile, where most of the audience converts.

Balancing content with conversion

Finding a balance between engaing users with valuable content and making it easy to shop was essential to creating a performing storefront that looks beautiful. Every layout and interaction was optimized for speed and precision on mobile, where most of the audience converts.

Balancing content with conversion

Finding a balance between engaing users with valuable content and making it easy to shop was essential to creating a performing storefront that looks beautiful. Every layout and interaction was optimized for speed and precision on mobile, where most of the audience converts.

Product page design for Dr. Idriss skincare by Same Same

Content hierarchy

Clear hierachy of information to encourage engagement and conversion.

Cart upsells

Impeccable hierarchy and visual cues utilizing color assure upsells and shipping information are clear and intentional.

Minicart design for Dr. Idriss skincare by Same Same
Product page design for Dr. Idriss skincare by Same Same

Content hierarchy

Clear hierachy of information to encourage engagement and conversion.

Cart upsells

Impeccable hierarchy and visual cues utilizing color assure upsells and shipping information are clear and intentional.

Minicart design for Dr. Idriss skincare by Same Same
Product page design for Dr. Idriss skincare by Same Same

Content hierarchy

Clear hierachy of information to encourage engagement and conversion.

Cart upsells

Impeccable hierarchy and visual cues utilizing color assure upsells and shipping information are clear and intentional.

Minicart design for Dr. Idriss skincare by Same Same

Shopping the routine

Cross-selling the entire routine is intuitive and fast with a built-in navigation right on the product page. The steps are clear and shopping is straight forward.

Shopping the routine

Cross-selling the entire routine is intuitive and fast with a built-in navigation right on the product page. The steps are clear and shopping is straight forward.

Shopping the routine

Cross-selling the entire routine is intuitive and fast with a built-in navigation right on the product page. The steps are clear and shopping is straight forward.

Impact

A custom design that is scalable, converts and can grow with the brand packaged in code that is made to perform across every device.

Highlights

→ Cross-selling components

→ Content hierarchy

→ Conversion driven UI/UX

→ Performance driven development

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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

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kk
  
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We love to work with brands that value both conversion and brand experience. If you are looking to invest in something beautiful that will perform, contact us.

© 2026 Same Same GmbH

© 2026 Same Same GmbH

© 2026 Same Same GmbH